• Call
  • Contact
  • Schedule Appt
Site Logo
item
Book a Free Consultation
Intake Information
Galleries
Branding Photography
Events
Food
Fashion
Headshots
Architecture/Property
Product
Advertising/Lifestyle
Ai Photo/Video
Fine Art
Weddings
Video
Ai Photoshoots
Contact
Contact
Email List
Appointment
Book Me.
Customer Service Agent
Clients/Reviews
Clients/Reviews
Linkedin
About
About
White Label Photography
Business Problem Solution Podcast
Privacy Policy
Native New Yorker Photography Blog
Store
Photo Store
New York Wedding
Silver
ArtPositive Ai Store
Rum Punch and Roti Mixer
Silver
Site Logo
item
Intake Information
Galleries
Branding Photography
Events
Food
Fashion
Headshots
Architecture/Property
Product
Advertising/Lifestyle
Ai Photo/Video
Fine Art
Weddings
Video
Ai Photoshoots
Contact
Contact
Email List
Appointment
Book Me.
Customer Service Agent
Clients/Reviews
Clients/Reviews
Linkedin
About
About
White Label Photography
Business Problem Solution Podcast
Privacy Policy
Native New Yorker Photography Blog
Store
Photo Store
New York Wedding
Silver
ArtPositive Ai Store
Rum Punch and Roti Mixer
Silver
Book a Free Consultation

Jul 23, 2019

How I created content for Google.

Justin T Shockley Photography nyc commercial photographer
Justin T Shockley Photography

By Justin T Shockley

Instagram@neohxc

Google is the largest advertising agency in the world. I'm delighted to craft images for them or any sized agency. I think one approach I take is using the skillset I've developed over time and apply it accordingly. In the end art is art. it's subjective and people will always have a different reaction. But a master artist usually develops something only time can produce. Having actually been an artist since I was 5 years old I see this to be true. 

At that young age getting to play in an orchestra alongside Yo Yo Ma (#1 ranked cellist in the world at the time) I saw up close what greatness sounded and looked like and how much I would have to work to get there. Beauty is priceless. Its why we pour so much money into the beauty industry and art in general. I don't think life would be worth living if all the beauty was sucked out of the earth.

But I think art helps us realize that wherever we see it. Great content is not just the mechanics of a great visual it comes from the deep place mixed with time, experience, reverence and the mystery of creation.  Its the "curse of the talented", that voice in your head that drops an idea in your head. That classic song or that rhetoric that inspires you to hold on one more day. The beautiful things are what we long for and attempt to associate with all things commercial and consumer.

I would go so far as to say we would not have a consumer industry without great art. This goes beyond copying trends. So many companies attempt to market a trend and at the same time stand out. Great artists persist because we understand what they are doing is like a person running in circles. Sooner or later everyone realizes they once again need a fresh idea. This only comes with great content and great content comes from great art.

I say all this to further explain how I create content. I use fresh ideas. Fresh unique ideas accumulated over year and years and years of experience. The unique is so rare because its hard to find artists who persevere past that early mark. Ta-Nehisi Coates (The Atlantic) spoke once advising young writers. He basically said you will only succeed as a writer if you persevere. Then after many years you will develop a skill very very few will have. Then you will finally see success. 

This is all important information as a marketer, a CEO, agency, business startup or anyone in business. In a global climate this competitive for a company to work one must utilize, value, and maximize each part to remain competitive. I think this is a new era of adding value from the highest to the lowest and realizing that doing this is the best path to success.

Everyone is looking for unique ideas to stand out in the future. What I found is sometimes they can be staring you in the face everyday in the past.

Tags: Tech SEO photographer Commercial content nyc creator marketing startup investor
Share
http://www.justintshockley.com/jtsblog/contentcreator Copied
Previous Next
Latest Posts
Decoding Wedding Photography Prices: What to Expect and How to Budget for Your Big Day
May 14, 2025
Your First Photoshoot: A Photographers Beginner Guide to a Successful Session
May 13, 2025
Embrace Your Inner Goddess: The Ultimate Guide to Boudoir Portraits for Stunning Confidence
May 05, 2025
Subscribe to Newsletter
Decoding Wedding Photography Prices: What to Expect and How to Budget for Your Big Day
May 14, 2025
Decoding Wedding Photography Prices: What to Expect and How to Budget for Your Big Day
Your First Photoshoot: A Photographers Beginner Guide to a Successful Session
May 13, 2025
Your First Photoshoot: A Photographers Beginner Guide to a Successful Session
Embrace Your Inner Goddess: The Ultimate Guide to Boudoir Portraits for Stunning Confidence
May 05, 2025
Embrace Your Inner Goddess: The Ultimate Guide to Boudoir Portraits for Stunning Confidence

New York City

Our Partners

Justin T Shockley Photography

P: (646) 801 8641

Justin T Shockley

Share
https://www.justintshockley.com/jtsblog/contentcreator Copied

Signup for our newsletter

Enter your email now for 10% off new products and sales when you signup for our mailing list.