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White Label Photography
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Justin T Shockley Photography

JTS

Art is entertainment. Entertainment drives sales.

Nov 05, 2019

Art is entertainment. Entertainment drives sales.

new , photography , Tips , branding , advertising , nyc , Advice , technique , york , marketing , basquiat , Art is entertainment. Entertainment drives sales.

Most people think marketing but if you take it back a step further it was a stroke of creative genius. The same thing people lined up in Brooklyn for when that 110 Million dollar #OneBasquiat piece is the same type of thing people look for when they enjoy a good ad.

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Why Professional Photography will make your business highly profitable.

Sep 18, 2019

Why Professional Photography will make your business highly profitable.

new , photography , SEO , business , photographer , Commercial , city , content , nyc , york , leads , marketing , inbound , justin , t , shockley , brooklyn

This is why professional Photography will make your business highly profitable, bring in abundant leads, and solidify your inbound marketing strategy..

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What streaming music taught me about acquiring new business leads

Sep 13, 2019

What streaming music taught me about acquiring new business leads

newyork , photography , lifestyle , NewYorkCity , leads , digitalmarketing , digitalstrategy , ecommerce

If you are struggling to gain new leads you have to build on what you know (the traditional) and add new ways of doing what you do well. Tidal built on what worked and kept going. In business you must always do the same. This starts with the belief that you have something to offer then is followed with a structure to support it. 

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How I created content for Google.

Jul 23, 2019

How I created content for Google.

Tech , SEO , photographer , Commercial , content , nyc , creator , marketing , startup , investor

Great content is not just the mechanics of a great visual it comes from the deep place mixed with time, experience, reverence and the mystery of creation.  Its the "curse of the talented"

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My Life as a Food Photographer

Jul 15, 2019

My Life as a Food Photographer

food, photography, photographer, blog, writer, nyc, justin, t, shockley, photography, life, brooklyn, new, york

I've been a commercial photographer for over 10 years. In those years one of my favorite things to shoot is food. I've worked with some of the biggest companies in the world like Google, Zagat, Under Armour etc and I'm always delighted to take on these clients. 

Food to me is art, a community builder, tradition, and congealed life all in one. I think good food makes us more prosperous as humans. I also enjoy the challenges and skills I've learned taking on massive food projects as well as small ones. 

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Why every business needs a (good) photographer

Jun 25, 2019

Why every business needs a (good) photographer

new , good , photography , blog , business , photographer , study , post , psychology , york , judge , value , worth , harvard , high , quality , visual , thinking , cognitive , influence , yale , invest , research

Modern science also tell us the the visual matters. Not only that but it could be our brains trying to form a coherent message. We're all using visuals to tell a story in our minds. This is simply the current state of affairs or what we all have to work with. As one New York Times article put if "Yes looks do matter."   in the article it states (reflecting on Susan Boyle from American Idol):

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